web-based merchant
[/wɛb ˈbeɪst ˈmɜːr.tʃənt/]
nounpl: web-based merchants
comerciante baseado na web / lojista online / vendedor eletrônico
1. A business owner or seller who operates primarily or exclusively through an online store or website to buy and sell goods or services to consumers.
The web-based merchant expanded their customer base by offering free shipping nationwide.
O comerciante baseado na web expandiu sua base de clientes oferecendo frete grátis em todo o país.
2. An individual or company that accepts digital payments and conducts e-commerce transactions over the internet.
As a web-based merchant, she manages inventory and customer orders through her online platform.
Como uma lojista online, ela gerencia inventário e pedidos de clientes através de sua plataforma online.
In Brazil, the rise of web-based merchants reflects significant growth in e-commerce adoption, particularly post-2020 during the digital transformation accelerated by the pandemic. The term has become mainstream as more entrepreneurs transition from physical stores to online platforms. In the USA and NYC specifically, web-based merchants are now mainstream and often called 'digital entrepreneurs' or simply referred to by their platform (e.g., 'Shopify seller'). The profession has gained legitimacy and is often associated with startup culture and innovation.
NYC Slang
online hustle / digital entrepreneur
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