traditional retailer
[trəˈdɪʃənəl rɪˈteɪlər]
nounpl: traditional retailers
varejista tradicional
1. A merchant or business that sells goods directly to consumers through physical brick-and-mortar stores, typically following established retail practices and business models rather than e-commerce or digital platforms
Traditional retailers have faced significant challenges due to the rise of online shopping.
Os varejistas tradicionais enfrentaram desafios significativos devido ao crescimento das compras online.
2. A retail business that operates physical storefronts in main streets, shopping centers, or malls where customers can browse and purchase merchandise in person
The traditional retailer opened a new branch in the downtown shopping district.
O varejista tradicional abriu uma nova filial no centro comercial do bairro.
In Brazil, traditional retailers (varejistas tradicionais) have been central to commerce for decades, particularly in shopping districts and neighborhood streets. The term has gained prominence as businesses discuss the shift toward digital commerce and omnichannel strategies. In São Paulo and Rio, many family-owned traditional retailers represent longstanding commercial traditions. The concept contrasts sharply with the growing e-commerce sector in Brazil, which has expanded significantly since the 2000s.
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