user-centered analysis
[/ˈjuːzər ˈsentərd əˈnæləsɪs/]
nounpl: user-centered analyses
análise centrada no usuário
1. A systematic examination or study that prioritizes the needs, behaviors, preferences, and goals of end users as the central focus of design and decision-making
The company conducted a user-centered analysis to understand why customers were abandoning their mobile app.
A empresa realizou uma análise centrada no usuário para entender por que os clientes estavam abandonando seu aplicativo móvel.
2. A research methodology that emphasizes understanding user requirements and constraints before developing solutions or products
Through user-centered analysis, we discovered that elderly users needed larger buttons and simpler navigation.
Por meio da análise centrada no usuário, descobrimos que usuários idosos precisavam de botões maiores e navegação mais simples.
This term is widely used in Brazilian tech startups and multinational companies operating in Brazil, particularly in São Paulo's growing tech scene. It reflects the global shift toward human-centered design thinking that has influenced both American and Brazilian digital product development. In Portugal, the term is equally important but uses 'utilizador' rather than 'usuário'.
Related Idioms & Phrases
put yourself in the user's shoes
understanding the user's pain points
walking in the user's footsteps
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