personas

[/pərˈsoʊnəz/ (English) / /pɛrˈsoːnɐs/ (Portuguese)]
nounfemininepl: personas
personas
1. The plural of persona; multiple assumed or projected identities or characters adopted by an individual
The artist has created different personas for each album.
A artista criou diferentes personas para cada álbum.
2. In marketing and design, detailed fictional representations of target audience members used for product development and user experience design
Our marketing team developed five personas to better understand our customers.
Nosso time de marketing desenvolveu cinco personas para entender melhor nossos clientes.
3. In psychology, the social mask or facade that a person presents to the world, distinct from their authentic self
She uses different personas in professional and personal settings.
Ela usa diferentes personas em ambientes profissionais e pessoais.
The term 'personas' has become increasingly popular in Brazilian and Portuguese tech, marketing, and creative industries, particularly in UX/UI design and brand development. It reflects both the English loanword usage and psychological concepts of identity performance.
Synonyms / Sinônimos
charactersidentitiesmasksfacesrolesarchetypes
Antonyms / Antônimos
authenticitygenuinenessreality

Regional Variations

General Brazilian
personas
Commonly used in marketing, psychology, and entertainment contexts
Portugal
personas
Used similarly in professional and academic contexts; increasingly common in tech and marketing
São Paulo
personas
Widely used in advertising and UX design industries

Related Words

personacharacteridentityarchetypefacademask

Related Idioms & Phrases

wear different personas
adopt a persona
create personas
persona development
user personas
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