user interaction data
[ˈjuːzər ɪntərˈækʃən ˈdeɪtə]
nounpl: user interaction data (uncountable)
dados de interação do usuário
1. Information collected about how users engage with a digital platform, application, or website, including clicks, navigation patterns, time spent, and behavioral metrics
The company analyzed user interaction data to improve the mobile app interface.
A empresa analisou os dados de interação do usuário para melhorar a interface do aplicativo móvel.
2. Quantitative and qualitative records of user activities and engagement metrics used for analytics, personalization, and performance optimization
User interaction data revealed that customers spent more time on product recommendation pages.
Os dados de interação do usuário revelaram que os clientes passavam mais tempo nas páginas de recomendação de produtos.
This term is prevalent in Brazilian tech startups and companies in São Paulo. The concept is central to digital transformation strategies and LGPD (Lei Geral de Proteção de Dados) compliance discussions in Brazil, as privacy regulations increasingly govern how such data is collected and used.
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