user activity data
[/ˈjuːzər ækˈtɪvɪti ˈdeɪtə/]
nounpl: user activity data (uncountable)
dados de atividade do usuário
1. Information collected about the actions, behaviors, and interactions of a user on a digital platform or application
The company analyzes user activity data to improve the customer experience.
A empresa analisa dados de atividade do usuário para melhorar a experiência do cliente.
2. Records of clicks, logins, page views, time spent, searches, and other digital interactions
User activity data shows that most visitors spend less than two minutes on the homepage.
Os dados de atividade do usuário mostram que a maioria dos visitantes passa menos de dois minutos na página inicial.
3. Behavioral metrics used for analytics, marketing, and personalization purposes
We use user activity data to create targeted advertising campaigns.
Usamos dados de atividade do usuário para criar campanhas publicitárias direcionadas.
In Brazil and the USA, user activity data is a critical component of the digital economy. Brazilian companies increasingly focus on LGPD compliance (Lei Geral de Proteção de Dados) when collecting this data, while US companies follow GDPR and CCPA regulations. The term reflects growing awareness of data privacy and user rights in both markets.
NYC Slang
user data / tracking data (informal tech jargon)
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