usage-based segmentation
[ˈjuːsɪdʒ beɪst ˌsɛɡmənˈteɪʃən]
nounpl: usage-based segmentations
segmentação baseada em uso
1. A marketing or data analysis technique that divides customers, users, or products into groups based on how they actually use or consume a product or service, rather than demographic characteristics
The company implemented usage-based segmentation to identify which customer groups benefited most from premium features.
A empresa implementou segmentação baseada em uso para identificar quais grupos de clientes se beneficiavam mais dos recursos premium.
2. In linguistics, a method of dividing language into meaningful units based on actual patterns of use rather than theoretical rules
Usage-based segmentation in phonology reveals how speakers naturally break down spoken utterances.
A segmentação baseada em uso na fonologia revela como os falantes naturalmente dividem os enunciados falados.
3. A behavioral analytics approach that categorizes data or customers according to actual usage patterns and interaction frequency
Through usage-based segmentation, we discovered that heavy users had different retention rates than light users.
Através da segmentação baseada em uso, descobrimos que usuários frequentes tinham taxas de retenção diferentes dos usuários ocasionais.
This term is prevalent in tech hubs like São Paulo and the USA, particularly among startups and data-driven companies. It represents a shift from traditional marketing demographics toward analytics-focused business strategies, reflecting modern data science practices in Brazilian and American tech industries.
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