1. A purchasing strategy where goods are bought individually or in single units rather than in bulk or large quantities
Unit buying allows small retailers to purchase inventory without large capital investment.
A compra por unidade permite que pequenos varejistas adquiram estoque sem grande investimento de capital.
2. The act of purchasing single items at a time, typically at a higher per-unit cost than bulk purchasing
Consumer unit buying habits changed during the pandemic as people preferred smaller quantities.
Os hábitos de compra por unidade dos consumidores mudaram durante a pandemia, pois as pessoas preferiam quantidades menores.