1. The act of purchasing goods or services by a single person for personal use, rather than as part of an organization or group
Individual purchasing power increased significantly during the economic boom.
O poder de compra individual aumentou significativamente durante o boom econômico.
2. A transaction where a consumer buys products directly for their own consumption
Individual purchasing decisions are often influenced by advertising and peer recommendations.
As decisões de compra individual são frequentemente influenciadas por publicidade e recomendações de pares.