undercover marketing
[ˌʌndərˈkʌvər ˈmɑrkɪtɪŋ]
nounpl: undercover marketing campaigns
marketing encoberto
1. A marketing strategy where consumers are unaware they are being marketed to, often through subtle product placements, influencer endorsements without clear disclosure, or disguised advertisements
The company used undercover marketing by paying social media influencers to mention their product without explicitly stating it was an advertisement.
A empresa usou marketing encoberto pagando influenciadores de mídia social para mencionar seu produto sem explicitamente afirmar que era um anúncio.
2. Covert promotional tactics designed to blend advertising with entertainment or editorial content to avoid consumer skepticism
Product placement in movies is a form of undercover marketing that audiences often don't recognize as advertising.
A inserção de produtos em filmes é uma forma de marketing encoberto que o público frequentemente não reconhece como publicidade.
In Brazil, undercover marketing is increasingly scrutinized by CONAR (advertising self-regulatory body) and consumer protection agencies. American companies often employ stealth marketing tactics more openly in the US, though the FTC has tightened regulations requiring influencers to disclose sponsored content. This practice remains ethically controversial in both countries as it can be perceived as manipulative and dishonest to consumers.
NYC Slang
sneaky promo / under-the-radar ads
Related Idioms & Phrases
selling someone a bill of goods
pulling the wool over someone's eyes
snake oil salesman tactics
hidden agenda marketing
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