covert marketing
[/koʊˈvɜrt ˈmɑrkɪtɪŋ/]
nounpl: covert marketing strategies/campaigns
marketing encoberto
1. A marketing strategy where the promotional nature of a message is hidden or not immediately obvious to the consumer, often used in product placement, influencer endorsements, or native advertising
The company used covert marketing by having celebrities casually mention their product in social media posts without disclosing the paid partnership.
A empresa usou marketing encoberto ao ter celebridades mencionarem casualmente seu produto em posts de mídia social sem divulgar a parceria paga.
2. Advertising that blends seamlessly into content or entertainment without being labeled as an advertisement
That TV show featured covert marketing when the actor drank a specific soda brand during a scene.
Aquele programa de TV apresentava marketing encoberto quando o ator bebia uma marca específica de refrigerante durante uma cena.
In Brazil, covert marketing has become increasingly common on social media and streaming platforms, raising concerns about consumer protection and regulatory compliance. The practice is controversial in both Brazilian and American markets, with regulators like CONAR (Brazil) and FTC (USA) requiring disclosure of sponsored content. Brazilian consumers are becoming more aware of these tactics, and there is growing demand for transparency in digital marketing.
NYC Slang
Under-the-radar advertising / sneaky marketing
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