trendy consumer
[TREN-dee kən-SU-mər]
nounpl: trendy consumers
consumidor na moda / consumidor antenado
1. A person who actively seeks out and purchases products, services, or experiences that are currently fashionable or popular
The trendy consumer always buys the latest smartphone models and fashion items.
O consumidor na moda sempre compra os últimos modelos de smartphones e itens de moda.
2. An individual who follows current market trends and social influences in their purchasing decisions
Trendy consumers are the target market for luxury brands launching new collections.
Os consumidores antenados são o público-alvo para marcas de luxo que lançam novas coleções.
In Brazil, 'consumidor antenado' reflects the vibrant consumer culture in major cities like São Paulo and Rio de Janeiro, where fashion and lifestyle trends are heavily influenced by social media and influencer culture. In the USA and urban centers globally, trendy consumers drive fast fashion markets and are often targeted through social media marketing and influencer partnerships. The term carries both positive connotations (fashion-aware, culturally engaged) and negative ones (materialistic, trend-obsessed) depending on context.
NYC Slang
hipster shopper / fashion-forward buyer / trend chaser
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →