transient objective
[/trænˈziənt əbˈdʒɛktɪv/]
nounpl: transient objectives
objetivo transitório
1. A temporary or short-term goal or purpose that is intended to be achieved for a limited period of time
The project's transient objective was to increase sales by 15% during the holiday season.
O objetivo transitório do projeto era aumentar as vendas em 15% durante a temporada de férias.
2. In psychology or cognitive science, a fleeting aim or intention that exists briefly in consciousness
The transient objective of catching the bus motivated his quick movements.
O objetivo transitório de pegar o ônibus motivou seus movimentos rápidos.
3. In business or project management, an interim goal that serves as a stepping stone to a larger long-term purpose
Reducing operational costs is a transient objective before implementing the new system.
Reduzir custos operacionais é um objetivo transitório antes de implementar o novo sistema.
This term is frequently used in corporate Brazil and Portugal in strategic planning meetings and project management contexts. It reflects the practical business culture's focus on breaking down long-term goals into manageable, temporary milestones. In the USA, the phrase is common in management literature and agile development methodologies.
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