top-down processes
[/tɑp daʊn ˈprɑsɛsɪz/]
nounpl: top-down processes
processos de cima para baixo
1. Cognitive or organizational processes that begin with high-level goals, expectations, or knowledge and work downward to influence lower-level processing, perception, or decision-making
Top-down processes in perception allow us to recognize familiar faces quickly based on expectations rather than processing every visual detail.
Os processos de cima para baixo na percepção nos permitem reconhecer rostos familiares rapidamente baseando-se em expectativas em vez de processar cada detalhe visual.
2. Management or organizational approach where decisions and directives originate from senior leadership and cascade down to lower levels of an organization
The company implemented top-down processes to ensure consistency in brand messaging across all departments.
A empresa implementou processos de cima para baixo para garantir consistência na mensagem da marca em todos os departamentos.
3. In neuroscience and psychology, mental processes driven by prior knowledge, context, and expectations rather than sensory input
Top-down processes help explain why we hear familiar words in ambiguous sounds.
Os processos de cima para baixo ajudam a explicar por que ouvimos palavras familiares em sons ambíguos.
This term is predominantly used in academic, scientific, and business contexts in both American English and Brazilian Portuguese. In cognitive psychology and neuroscience, top-down processes are fundamental to understanding perception and decision-making. In organizational settings, particularly in Brazil and Portugal, the concept reflects hierarchical management structures that have traditionally been common in corporate environments, though modern management theory increasingly advocates for more bottom-up approaches for innovation and employee engagement.
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