maré
1. The alternate rising and falling of the sea, usually twice in each lunar day, caused by the attraction of the moon and sun
The tide is coming in this afternoon.
A maré está subindo esta tarde.
2. A current of water created by tidal movement
Swimmers should be careful of the strong tide at this beach.
Os nadadores devem ter cuidado com a maré forte nesta praia.
3. A tendency or trend in events or opinion
The political tide is turning in favor of the new party.
A maré política está virando a favor do novo partido.
4. To carry along as if by a tide; to help over a difficult period (phrasal: tide over)
The loan will tide us over until payday.
O empréstimo vai nos ajudar até o dia do pagamento.
In Brazilian Portuguese, 'maré' is used both literally for oceanic tides and figuratively for social, political, or economic trends. The phrase 'ir com a maré' (go with the tide) is commonly used to describe someone who follows the crowd. Americans often use 'tide' metaphorically in business and politics to discuss momentum and change, making it a culturally significant concept in both English-speaking and Portuguese-speaking contexts.
NYC Slang
wave (as in 'riding the wave' for trends or momentum)
Related Idioms & Phrases
tide over - to help someone through a difficult period
go with the tide - to follow the general trend or popular opinion
stem the tide - to stop or slow down a negative trend
turn the tide - to reverse a situation or trend
high tide - peak moment or period of success
low tide - difficult period or moment of weakness
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