televendas
1. The practice of selling products or services to customers by telephone
The company increased its revenue through teleselling campaigns.
A empresa aumentou sua receita através de campanhas de televendas.
2. The business or industry involved in conducting sales over the telephone
She works in teleselling for a major telecommunications provider.
Ela trabalha em televendas para um grande provedor de telecomunicações.
3. A marketing strategy that uses outbound or inbound telephone calls to reach potential customers
Teleselling has become an essential component of modern customer acquisition.
As televendas se tornaram um componente essencial da aquisição moderna de clientes.
Teleselling is a significant industry in Brazil, particularly in São Paulo and Rio de Janeiro. Call centers employing thousands of telemarketers are common in major metropolitan areas. The practice is regulated by ANATEL (National Telecommunications Agency) in Brazil. In the USA, teleselling is subject to the Do Not Call Registry, whereas in Brazil regulations are less stringent but growing. The term 'telemarketing' is often used interchangeably with 'teleselling' in both English and Portuguese contexts.
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