sustained approach
[/səˈsteɪnd əˈproʊtʃ/]
noun phrasepl: sustained approaches
abordagem sustentada
1. A consistent and continuous method or strategy maintained over a long period of time
The company adopted a sustained approach to customer service improvement over five years.
A empresa adotou uma abordagem sustentada para melhorar o atendimento ao cliente ao longo de cinco anos.
2. A persistent and methodical way of addressing a problem or challenge without interruption
Environmental protection requires a sustained approach rather than temporary measures.
A proteção ambiental requer uma abordagem sustentada em vez de medidas temporárias.
3. In business and management, a long-term strategy that is maintained consistently to achieve goals
A sustained approach to innovation helped the tech startup become an industry leader.
Uma abordagem sustentada à inovação ajudou a startup de tecnologia a se tornar líder do setor.
This term is prevalent in contemporary business culture in both the USA and Brazil, reflecting the modern emphasis on sustainability and long-term strategic planning. In Brazilian corporate environments, 'abordagem sustentada' is increasingly used in discussions about environmental responsibility and corporate social responsibility (RSC).
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