custo irrecuperável
1. a cost that has already been incurred and cannot be recovered, regardless of future decisions or outcomes
The money already spent on the failed project is a sunk cost and should not influence our decision to continue or abandon it.
O dinheiro já gasto no projeto fracassado é um custo irrecuperável e não deve influenciar nossa decisão de continuar ou abandoná-lo.
2. in economics and business, an expenditure that cannot be reclaimed and should not affect rational decision-making
Don't let sunk costs dictate your business strategy; focus only on future benefits and costs.
Não deixe os custos irrecuperáveis ditar sua estratégia empresarial; concentre-se apenas nos benefícios e custos futuros.
The concept of sunk cost is particularly relevant in business and finance contexts in both USA and Brazil. It's often used in discussions about the 'sunk cost fallacy,' where decision-makers incorrectly allow past investments to influence future choices. This principle is fundamental to rational economic decision-making and is widely taught in business schools and MBA programs in both countries.
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