opportunity cost
[/ˌɑpərˈtuːnɪti kɔst/]
nounpl: opportunity costs
custo de oportunidade
1. The potential benefit or value that is foregone when choosing one alternative over another; the cost of the next best alternative that is not chosen
The opportunity cost of attending college is the salary you could have earned by working instead.
O custo de oportunidade de frequentar a faculdade é o salário que você poderia ter ganho trabalhando em vez disso.
2. In economics, the loss of potential gain from other alternatives when one alternative is chosen
When you invest money in stocks, the opportunity cost may include the interest you would have earned in a savings account.
Quando você investe dinheiro em ações, o custo de oportunidade pode incluir os juros que você teria ganho em uma conta poupança.
3. The implicit cost of choosing one option in terms of what you give up
If you choose to work overtime, the opportunity cost is the leisure time you sacrifice.
Se você optar por trabalhar horas extras, o custo de oportunidade é o tempo de lazer que você sacrifica.
Opportunity cost is a fundamental concept in American economic education and business decision-making, widely taught in MBA programs and corporate strategy. In Brazil, this concept is increasingly emphasized in business schools and financial planning discussions, particularly as the country's business sector becomes more economically sophisticated. The term reflects Western economic thinking about rational decision-making and resource allocation.
NYC Slang
what you're leaving on the table
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