style guide
[/staɪl gaɪd/]
nounpl: style guides
guia de estilo
1. A set of standards for the writing and design of documents, including rules for grammar, punctuation, formatting, and visual presentation
The company's style guide ensures consistency across all marketing materials.
O guia de estilo da empresa garante consistência em todos os materiais de marketing.
2. A reference document that establishes conventions for language use, terminology, and formatting in a specific publication or organization
The Associated Press style guide is widely used by journalists in the United States.
O guia de estilo da Associated Press é amplamente utilizado por jornalistas nos Estados Unidos.
3. A manual providing guidelines for maintaining visual and textual consistency in branding and communications
Before writing any content, new employees must review the brand style guide.
Antes de escrever qualquer conteúdo, novos funcionários devem revisar o guia de estilo da marca.
Style guides are fundamental in American professional and publishing culture, with major organizations like AP, Chicago Manual of Style, and MLA having influential guides. In Brazil, style guides are increasingly adopted by major media outlets, publishers, and tech companies to maintain professional standards in Portuguese-language content. The use of style guides reflects organizational maturity and commitment to quality in both countries.
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