standing aim
[/ˈstændɪŋ eɪm/]
nounpl: standing aims
objetivo permanente; meta contínua; propósito duradouro
1. A long-term goal or objective that remains constant and continues to be pursued over an extended period
One of the company's standing aims is to reduce carbon emissions by 50% within the next decade.
Um dos objetivos permanentes da empresa é reduzir as emissões de carbono em 50% na próxima década.
2. In military or formal contexts, a continuing objective or target that guides ongoing operations or policies
The organization's standing aim has always been to provide quality education to underprivileged children.
O objetivo permanente da organização sempre foi fornecer educação de qualidade para crianças desfavorecidas.
This term is commonly used in corporate, governmental, and organizational contexts in both English-speaking countries and Brazil. It reflects institutional commitment and strategic planning, often appearing in mission statements, annual reports, and policy documents.
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