shock value
[/ʃɑk ˈvæl.ju/]
noun
valor de choque
1. The quality of being intended to provoke surprise, offense, or outrage in order to attract attention or create impact
The artist's work relies entirely on shock value rather than artistic merit.
O trabalho do artista depende inteiramente do valor de choque em vez do mérito artístico.
2. The degree to which something is designed to be deliberately offensive or scandalous
The movie uses shock value to generate controversy and publicity.
O filme usa valor de choque para gerar controvérsia e publicidade.
3. The capacity of content to disturb, offend, or astound an audience for effect
Some critics argue the comedian relies too much on shock value instead of clever jokes.
Alguns críticos argumentam que o comediante depende muito do valor de choque em vez de piadas inteligentes.
The term 'shock value' is frequently used in discussions of American and Brazilian pop culture, social media, and entertainment to critique content perceived as deliberately offensive or sensationalist. In both cultures, it's often employed as a criticism suggesting that substance is sacrificed for attention-grabbing effect. The concept has become increasingly relevant in discussions of viral content and social media influence.
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