self-serving purpose

[/self ˈsɜrvɪŋ ˈpɜrpəs/]
noun phrasepl: self-serving purposes
propósito egoísta
1. an objective or intention that primarily benefits oneself rather than others; a goal motivated by personal gain or advantage rather than altruism or the greater good
He donated to the charity for self-serving purposes, hoping to improve his public image.
Ele doou para a caridade com propósitos egoístas, esperando melhorar sua imagem pública.
2. an underlying motivation that conceals selfish intent behind an apparently generous or noble action
Critics argued that the politician's environmental initiative was driven by self-serving purposes.
Críticos argumentaram que a iniciativa ambiental do político era impulsionada por propósitos egoístas.
This phrase is commonly used in both American and Brazilian contexts to critique political figures, business leaders, and public figures. In Brazil, discussing someone's 'propósitos egoístas' is a frequent part of political discourse and social commentary. In the USA, it's often used in journalistic and critical discourse to question the authenticity of public figures' charitable or philanthropic actions.
NYC Slang
playing dirty / looking out for number one / angle
Synonyms / Sinônimos
selfish motivepersonal gainulterior motiveself-interestegocentric purposevested interest
Antonyms / Antônimos
altruistic purposeselfless intentcharitable motivebenevolent goalhumanitarian objective

Regional Variations

General Brazilian
propósito egoísta / interesse próprio
Standard translation used throughout Brazil
Rio de Janeiro
interesse pessoal / ganho próprio
Common colloquial usage in informal contexts
São Paulo
propósito egoísta / motivo oculto
Business and professional contexts frequently use this term
Portugal
propósito egoísta / interesse próprio
Similar usage to Brazilian Portuguese with slight stylistic variations

Related Words

self-interestulterior motivevested interestpersonal agendaegoismaltruism

Related Idioms & Phrases

ulterior motive
hidden agenda
looking out for oneself
have an axe to grind
feather in one's nest
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