segment analysis
[ˈsɛɡ.mənt əˈnæl.ə.sɪs]
nounpl: segment analyses
análise de segmentos
1. A business methodology that divides a market, customer base, or product line into distinct groups or segments for detailed examination and strategy development
The marketing team conducted a segment analysis to identify which customer groups were most profitable.
O time de marketing realizou uma análise de segmentos para identificar quais grupos de clientes eram mais lucrativos.
2. In linguistics and phonetics, the process of breaking down speech or text into individual phonetic units or meaningful components for study
Segment analysis of the audio recording helped linguists understand the pronunciation patterns.
A análise de segmentos da gravação de áudio ajudou os linguistas a entender os padrões de pronúncia.
3. In finance and accounting, the detailed examination of different business divisions or product categories to assess individual performance
The financial report included a segment analysis showing how each division contributed to overall revenue.
O relatório financeiro incluiu uma análise de segmentos mostrando como cada divisão contribuiu para a receita total.
Segment analysis is a cornerstone methodology in Brazilian and American business practices, particularly in marketing, finance, and strategic planning. In Brazil's growing tech and corporate sectors, this term is widely used in boardrooms and consulting firms. The concept reflects the modern business emphasis on data-driven decision-making and targeted strategies rather than one-size-fits-all approaches.
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