scattered objective
[/ˈskætərd əbˈdʒɛktɪv/]
nounpl: scattered objectives
objetivo disperso
1. A goal or aim that lacks focus, coherence, or clear direction; multiple disconnected purposes that are pursued without a unified strategy
The project failed because the team had scattered objectives and couldn't agree on priorities.
O projeto fracassou porque a equipe tinha objetivos dispersos e não conseguia concordar sobre prioridades.
2. In military or tactical contexts, targets or goals that are spread out geographically or strategically without concentration
The scattered objectives made it difficult for the unit to coordinate an effective response.
Os objetivos dispersos tornaram difícil para a unidade coordenar uma resposta eficaz.
This term is frequently used in Brazilian business culture when critiquing project management or strategic planning. In corporate environments, having 'scattered objectives' is seen as a sign of poor leadership. The concept emphasizes the Brazilian value of 'foco' (focus) in achieving results, and companies often use this phrase during performance reviews or strategic planning sessions to identify areas needing improvement.
NYC Slang
all over the map
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