satisficing
[ˌsætɪsˈfaɪsɪŋ]
noun/verb (gerund)
satisfação; busca por solução satisfatória
1. The practice of accepting a solution or outcome that is good enough rather than pursuing the absolute best or optimal solution
In project management, satisficing involves choosing a solution that meets the requirements adequately rather than spending unlimited resources to find the perfect solution.
Na gestão de projetos, a satisfação envolve escolher uma solução que atenda adequadamente aos requisitos em vez de gastar recursos ilimitados para encontrar a solução perfeita.
2. A decision-making strategy where one stops searching for alternatives once an acceptable threshold has been met
The consumer used satisficing when buying a laptop, selecting the first model that met her budget and performance needs.
O consumidor usou satisfação ao comprar um laptop, selecionando o primeiro modelo que atendia seu orçamento e necessidades de desempenho.
The term 'satisficing' was coined by Herbert A. Simon in 1956 and combines 'satisfy' and 'suffice.' It reflects a more realistic approach to decision-making compared to classical economic theory. In Brazilian business culture, this concept is increasingly valued as organizations balance perfectionism with practical resource constraints. In the USA, it's widely taught in business schools and psychology courses as part of behavioral economics.
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