sales performance
[/seɪlz pərˈfɔːrməns/]
nounpl: sales performances
desempenho de vendas
1. The effectiveness and results achieved by a salesperson or sales team in terms of revenue generation, number of deals closed, and achievement of sales targets
The company's sales performance exceeded expectations this quarter.
O desempenho de vendas da empresa superou as expectativas neste trimestre.
2. A metric used to evaluate how well an individual or organization is selling products or services against established goals and benchmarks
We need to analyze our sales performance to identify areas for improvement.
Precisamos analisar nosso desempenho de vendas para identificar áreas de melhoria.
3. The overall health and trajectory of sales activities within a business during a specific time period
The sales performance report showed a 15% increase compared to last year.
O relatório de desempenho de vendas mostrou um aumento de 15% em comparação com o ano passado.
In Brazilian business culture, 'desempenho de vendas' is a critical metric discussed frequently in corporate meetings and performance reviews. Companies often tie bonuses and promotions directly to sales performance metrics. In the USA, the term is central to sales culture, with performance being highly competitive and individually tracked. Both cultures emphasize transparency in sales metrics and use them as key drivers of business strategy.
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