rollout phase
[/ˈroʊlaʊt feɪz/]
nounpl: rollout phases
fase de lançamento
1. The stage in a project or product launch where something is gradually introduced or distributed to the market or user base
The company is in the rollout phase of their new mobile application.
A empresa está na fase de lançamento de seu novo aplicativo móvel.
2. A planned, staged deployment of a system, software update, or service across an organization or to customers
During the rollout phase, we will monitor system performance and user feedback.
Durante a fase de lançamento, monitoraremos o desempenho do sistema e o feedback dos usuários.
3. The initial stage of implementation where a product or service becomes available to a limited or broader audience in phases
The vaccine rollout phase began with healthcare workers and elderly populations.
A fase de lançamento da vacina começou com profissionais de saúde e populações idosas.
This term is predominantly used in technology, business, and government sectors in both Brazil and the USA. In Brazil, the English term 'rollout' is often retained in tech companies, while traditional industries prefer 'fase de lançamento'. The term gained particular prominence during COVID-19 vaccine distribution campaigns globally, becoming more mainstream across different sectors and demographics.
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