1. Competing or conflicting goals, purposes, or intentions pursued by different parties or individuals
The two companies had rival aims in the market expansion strategy.
As duas empresas tinham objetivos rivais na estratégia de expansão de mercado.
2. Mutually exclusive targets or ambitions that cannot be simultaneously achieved
The political parties pursued rival aims regarding economic policy.
Os partidos políticos perseguiam objetivos rivais em relação à política econômica.