rising priority

[/ˈraɪzɪŋ ˈprɪərɪti/]
noun phrasepl: rising priorities
prioridade crescente
1. A matter or task that is becoming increasingly important or urgent over time
Climate change has become a rising priority for governments worldwide.
A mudança climática tornou-se uma prioridade crescente para os governos em todo o mundo.
2. An issue that is gaining importance in organizational or personal agendas
Mental health awareness is a rising priority in corporate wellness programs.
A conscientização sobre saúde mental é uma prioridade crescente nos programas de bem-estar corporativo.
The phrase 'rising priority' is commonly used in American and Brazilian corporate and governmental contexts to describe issues gaining importance. In Brazil, it reflects the dynamic nature of policy-making and business strategy. The term gained prominence with discussions about sustainable development, social justice, and digital transformation in the 2010s-2020s.
NYC Slang
something that's blowing up / getting real important right now
Synonyms / Sinônimos
emerging prioritygrowing concernincreasing importanceascending priorityheightened priority
Antonyms / Antônimos
declining prioritydiminishing concerndecreasing importancewaning priority

Regional Variations

General Brazilian
prioridade crescente
Standard term used in business and government contexts
Rio de Janeiro
prioridade em ascensão
Slightly more formal variation, common in media
São Paulo
prioridade em alta
More colloquial, often used in corporate environments
Portugal
prioridade emergente
Preferred term in European Portuguese academic and political discourse

Related Words

priority rankingurgencyimportanceagenda itemcritical issuefocal point

Related Idioms & Phrases

climbing up the agenda
moving up the ladder
gaining traction
coming to the forefront
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