1. Software that is sold directly to end consumers through retail channels such as stores, online retailers, or authorized distributors
The retail software market includes popular applications like Microsoft Office and Adobe Creative Suite.
O mercado de software de varejo inclui aplicações populares como Microsoft Office e Adobe Creative Suite.
2. Commercial software packaged and sold as a product to individual users rather than developed as custom software
Retail software comes with user manuals and customer support included in the purchase price.
O software de varejo vem com manuais de usuário e suporte ao cliente incluído no preço de compra.