repeat purchase

[/rɪˈpiːt ˈpɜːr.tʃəs/]
nounpl: repeat purchases
compra repetida
1. A purchase made by a customer who has previously bought the same product or service from a business
The company's success depends on repeat purchases from loyal customers.
O sucesso da empresa depende de compras repetidas de clientes leais.
2. The act of buying a product again after having purchased it before
Repeat purchases indicate high customer satisfaction with the product.
Compras repetidas indicam alta satisfação do cliente com o produto.
In both Brazilian and American business contexts, 'repeat purchase' is a critical metric for measuring customer satisfaction and business sustainability. Brazilian retailers often use the term 'compra repetida' in loyalty programs and e-commerce strategies, while 'recompra' is gaining popularity in corporate settings. This concept is central to modern marketing philosophy, particularly in subscription services, fast-moving consumer goods (FMCG), and digital commerce.
Synonyms / Sinônimos
repurchasereturn purchaserecurring purchasecustomer retention purchase
Antonyms / Antônimos
first purchaseone-time purchaseone-off transaction

Regional Variations

General Brazilian
compra repetida
Standard term used in marketing and retail contexts
São Paulo
recompra
More concise alternative commonly used in business environments
Portugal
compra recorrente
Preferred in formal business Portuguese, also used for subscription-based purchases
General American
repeat purchase
Standard marketing terminology across all US regions

Related Words

customer loyaltybrand loyaltycustomer retentionpurchase frequencylifetime valuechurn rate

Related Idioms & Phrases

turning customers into repeat buyers
building repeat purchase habits
encouraging repeat purchases through loyalty programs
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