reducing effectiveness

[/rɪˈdjuːsɪŋ ɪˈfektɪvnəs/]
noun phrase
redução da eficácia
1. the process or result of decreasing the ability of something to produce the desired or intended result
The increasing resistance is reducing effectiveness of the antibiotic treatment.
A resistência crescente está reduzindo a eficácia do tratamento com antibióticos.
2. a decline in the performance or impact of a system, method, or strategy over time
Continuous exposure to the same marketing message leads to reducing effectiveness.
A exposição contínua à mesma mensagem de marketing leva à redução da eficácia.
This phrase is commonly used in technical, medical, scientific, and business contexts in both American English and Brazilian Portuguese. In Brazil, it appears frequently in pharmaceutical research, industrial efficiency discussions, and marketing analysis. The concept is culturally neutral and used similarly across English and Portuguese-speaking regions.
Synonyms / Sinônimos
decreasing effectivenessdiminishing effectivenessloss of effectivenessdeclining performance
Antonyms / Antônimos
increasing effectivenessimproving effectivenessenhancing performanceboosting efficacy

Regional Variations

General Brazilian
redução da eficácia
Most common and formal usage
São Paulo
diminuição da efetividade
Alternative formal expression used in business contexts
General Brazilian Informal
perdendo eficácia
More colloquial, literally 'losing effectiveness'
Portugal
redução da efetividade
Portuguese variation, may use 'efetividade' more than 'eficácia'

Related Words

efficacyefficiencyperformancepotencydiminishing returns

Related Idioms & Phrases

losing steam
diminishing returns
wearing thin
on the decline
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