decreasing effectiveness
[/dɪˈkriːsɪŋ ɪˈfɛktɪvnəs/]
noun phrase
eficácia decrescente
1. A gradual reduction in the ability of something to produce the desired result or achieve its intended purpose
The decreasing effectiveness of the antibiotic required a change in treatment strategy.
A eficácia decrescente do antibiótico exigiu uma mudança na estratégia de tratamento.
2. The progressive weakening of performance, potency, or impact over time
Studies showed decreasing effectiveness of the marketing campaign after the third month.
Estudos mostraram a eficácia decrescente da campanha de marketing após o terceiro mês.
This term is widely used in scientific, medical, and business contexts in both Brazil and Portugal. In healthcare, it commonly refers to antibiotic resistance or medication tolerance. In marketing and business, it describes the natural decline in campaign impact over time. The concept is particularly relevant in Brazilian pharmaceutical and tech industries.
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