1. To change the direction, focus, or target of an effort, intention, or plan
The project manager decided to redirect the aim of the team towards customer satisfaction.
O gerente de projeto decidiu redirecionar o objetivo da equipe para a satisfação do cliente.
2. To alter the course or purpose of something that was previously aimed at a different goal
After the market analysis, we had to redirect the aim of our marketing campaign.
Após a análise de mercado, tivemos que redirecionar o objetivo de nossa campanha de marketing.