readership

[/ˈriːdərʃɪp/]
nounfemininepl: readerships
leitura; público leitor; audiência de leitores
1. The readers of a publication collectively; the audience of a written work or periodical
The newspaper has increased its readership by 30% this year.
O jornal aumentou sua audiência de leitores em 30% este ano.
2. The state or activity of being a reader; the practice or habit of reading
The decline in readership among young people is concerning.
O declínio na leitura entre jovens é preocupante.
3. An academic position involving teaching and research, typically below the rank of professor
She was appointed to a readership in English Literature.
Ela foi nomeada para uma posição de leiturista em Literatura Inglesa.
In Brazil, 'readership' is commonly used in publishing, media, and academic contexts. In Portugal and the UK, it also refers to an academic rank. The term reflects the importance of understanding audience demographics in contemporary media analysis and marketing strategies.
Synonyms / Sinônimos
audiencereadership basereadership numberscirculationsubscriberspublic
Antonyms / Antônimos
non-readershipilliteracy

Regional Variations

General Brazilian
público leitor; leitura
Most common usage referring to the audience of readers
São Paulo
audiência de leitores; base de leitores
Used in media and publishing industry contexts
Portugal
público leitor; leitura; posição de leitor
Also used for academic positions; British English influence
United States
readership
Standard term in publishing and journalism

Related Words

readerreadingpublicationcirculationaudiencemanuscriptperiodical

Related Idioms & Phrases

broad readership - grande público leitor
loyal readership - público fiel de leitores
target readership - público-alvo de leitores
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