quantitative marketing
[kwɒn.tɪ.tə.tɪv ˈmɑr.kɪ.tɪŋ]
noun
marketing quantitativo
1. A data-driven marketing approach that uses numerical analysis, statistics, and measurable metrics to evaluate campaign performance and consumer behavior
The company relies on quantitative marketing to track conversion rates and ROI across all digital channels.
A empresa depende do marketing quantitativo para rastrear taxas de conversão e ROI em todos os canais digitais.
2. Marketing strategies based on collecting and analyzing large datasets to make informed business decisions
Quantitative marketing methods helped them identify that their target audience responded better to email campaigns on Thursdays.
Métodos de marketing quantitativo ajudaram a identificar que seu público-alvo respondeu melhor a campanhas de e-mail nas quintas-feiras.
3. The measurement and optimization of marketing efforts through numerical KPIs and statistical analysis
Through quantitative marketing, they discovered a 35% increase in customer engagement.
Por meio do marketing quantitativo, descobriram um aumento de 35% no engajamento do cliente.
Quantitative marketing has become increasingly important in both Brazilian and American business cultures as companies embrace digital transformation and seek measurable returns on marketing investments. In Brazil, multinational corporations and tech startups particularly emphasize this approach, while traditional companies are gradually adopting more quantitative methods. In the USA, this approach is standard practice across most industries and is often preferred over intuitive marketing decisions.
NYC Slang
number-crunching marketing or data game
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