push orders
[/pʊʃ ˈɔrdərz/]
nounpl: push orders
ordens de pressão / ordens de empurra / ordens de compra agressivas
1. In business/logistics: directives to move inventory or products forward in the supply chain based on forecasts rather than actual customer demand
The company issued push orders to distribute more inventory to regional warehouses.
A empresa emitiu ordens de pressão para distribuir mais estoque aos armazéns regionais.
2. In trading/finance: aggressive buying orders placed to force prices up or move securities
Push orders were used to artificially inflate the stock price.
Ordens de pressão foram usadas para inflar artificialmente o preço das ações.
3. In military/operations: urgent directives to advance or move personnel/resources forward
The general issued push orders to advance the troops to the next position.
O general emitiu ordens de avanço para deslocar as tropas para a próxima posição.
This term is predominantly used in business, logistics, and financial sectors in both the USA and Brazil. In Brazilian corporate culture, 'push orders' reflect an aggressive sales/distribution strategy, contrasting with the more demand-responsive 'pull orders.' The concept became more prevalent with globalized supply chain operations.
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