inventory push
[ˈɪn.vən.tɔr.i pʊʃ]
nounpl: inventory pushes
empurrão de estoque
1. A supply chain strategy where manufacturers or distributors force excess inventory into the distribution channel, pushing products down to retailers or wholesalers regardless of actual demand
The car manufacturer initiated an inventory push to clear excess vehicles from its warehouses before the new model year.
O fabricante de carros iniciou um empurrão de estoque para limpar veículos em excesso de seus armazéns antes do novo ano modelo.
2. The practice of aggressively promoting and supplying products to downstream partners to increase sales volume and reduce upstream inventory levels
The electronics company used aggressive discounting as part of their inventory push strategy.
A empresa de eletrônicos usou descontos agressivos como parte de sua estratégia de empurrão de estoque.
This term is primarily used in business and supply chain management contexts. It is more common in corporate and industrial settings in both Brazil and the USA. The term reflects a manufacturing-centric approach that was particularly prevalent in the 1990s-2000s but is now often criticized as inefficient compared to demand-pull strategies. In Brazilian business environments, English terms are frequently used alongside Portuguese translations.
Related Idioms & Phrases
push inventory down the channel
force inventory into distribution
aggressive inventory movement strategy
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