1. The correct or suitable objective that should be aimed at or focused upon
The proper target for this marketing campaign is young professionals aged 25-35.
O alvo apropriado para esta campanha de marketing são profissionais jovens entre 25-35 anos.
2. In military or sports contexts, a legitimate or authorized objective
The missile struck the proper target without any collateral damage.
O míssil atingiu o alvo apropriado sem nenhum dano colateral.
3. The right person or group that should be the focus of an action or initiative
We need to identify the proper target audience before launching the product.
Precisamos identificar o público-alvo apropriado antes de lançar o produto.