program launch
[ˈproʊɡræm lɔːntʃ]
nounpl: program launches
lançamento do programa
1. the official release or introduction of a new software program, application, or initiative to the public or to end-users
The company announced the program launch for next month.
A empresa anunciou o lançamento do programa para o próximo mês.
2. the official beginning or commencement of a government, organizational, or commercial program
The program launch was celebrated with a press conference.
O lançamento do programa foi celebrado com uma coletiva de imprensa.
3. the event or ceremony marking the official start of a new initiative or project
Thousands attended the program launch event.
Milhares de pessoas compareceram ao evento de lançamento do programa.
In Brazil and the USA, 'program launch' is a key business term used in tech companies, government agencies, and corporate environments. In tech startup culture, particularly in NYC and São Paulo's tech hubs, the term 'launch' is often used standalone. Brazilian Portuguese speakers may also use the English term 'launch' directly in informal contexts. Government programs in Brazil (programas sociais) frequently use 'lançamento' in official communications.
NYC Slang
drop (informal for program launch in tech/startup contexts)
Related Idioms & Phrases
soft launch - a quiet or limited release before the official launch
grand launch - an elaborate or formal program launch event
successful launch - when a program launch achieves its objectives
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