profitability
[/ˌprɒfɪtəˈbɪləti/]
nounfeminine
lucratividade
1. the quality or state of producing profit or financial gain; the ability of a business or investment to generate earnings
The company's profitability improved significantly after implementing cost-cutting measures.
A lucratividade da empresa melhorou significativamente após implementar medidas de redução de custos.
2. the degree to which a business or project generates income in excess of its expenses
Investors are concerned about the long-term profitability of the startup.
Os investidores estão preocupados com a lucratividade de longo prazo da startup.
3. financial viability; the capacity to be profitable or yield a profit
The profitability of the retail sector has declined due to increased competition.
A lucratividade do setor de varejo diminuiu devido ao aumento da concorrência.
In Brazilian business environments, 'lucratividade' is the standard term used in financial reports and corporate discussions. In Portugal and more formal financial contexts, 'rentabilidade' is often preferred. The concept is central to discussions about business success, corporate strategy, and investment decisions in both American and Brazilian corporate cultures, reflecting the importance placed on measurable financial performance.
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