product guide

[/ˈprɒdʌkt ɡaɪd/]
nounpl: product guides
guia de produtos
1. A document or resource that provides detailed information about a product, including its features, specifications, usage instructions, and benefits
The product guide explains all the features of the new smartphone.
O guia de produtos explica todos os recursos do novo smartphone.
2. A comprehensive manual or handbook designed to help consumers understand how to use a product effectively
You should read the product guide before assembling the furniture.
Você deve ler o guia de produtos antes de montar o móvel.
3. A sales or marketing tool that showcases product lines and helps customers make purchasing decisions
The company released a product guide to introduce their new collection.
A empresa lançou um guia de produtos para apresentar sua nova coleção.
In both Brazilian and American business contexts, product guides are essential marketing and customer service tools. In Brazil, they are often provided in both Portuguese and English, especially for imported or technology products. American companies typically focus on comprehensive digital versions and downloadable PDFs, while Brazilian retailers often provide physical guides at points of sale.
Synonyms / Sinônimos
user manualinstruction manualproduct manualuser guidehandbookproduct documentation

Regional Variations

General Brazilian
guia de produtos
Most common translation in formal and informal contexts
Rio de Janeiro
guia do produto
Singular form commonly used in casual speech
São Paulo
guia de produtos
Standard usage in business and retail environments
Portugal
guia de utilização do produto
More formal phrasing commonly used in official documentation

Related Words

specificationsfeaturesinstructionsdocumentationcustomer supportproduct informationtroubleshooting guide

Related Idioms & Phrases

read the product guide from cover to cover
consult the product guide for more information
follow the product guide step by step
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