1. The main or most important plan of action designed to achieve a goal or objective
The company's principal strategy is to expand into emerging markets.
A estratégia principal da empresa é expandir para mercados emergentes.
2. A primary approach or method used in planning, business, military, or competitive contexts
Our principal strategy for winning the election focuses on grassroots outreach.
Nossa estratégia principal para vencer a eleição se concentra no alcance comunitário.