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key strategy

[/kiː ˈstrætədʒi/]
nounpl: key strategies
estratégia chave
1. A primary or essential plan of action designed to achieve a specific goal or objective
The company's key strategy is to expand into emerging markets.
A estratégia chave da empresa é expandir para mercados emergentes.
2. A fundamental approach or method that is crucial to success in a particular domain
Customer retention is a key strategy for long-term profitability.
A retenção de clientes é uma estratégia chave para a lucratividade a longo prazo.
Synonyms
core strategyprimary strategymain approachfundamental planprincipal tactic
Antonyms
secondary strategyminor approachperipheral plan

Regional Variations

General Brazilian
estratégia chave
Most common usage across Brazil
São Paulo
estratégia principal
Alternative formal usage in business contexts
Portugal
estratégia-chave
Often hyphenated in European Portuguese; formal usage

Related Idioms & Phrases

the name of the game
the winning formula
play one's cards right
have all the pieces in place
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