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principal objective

[PRIN-suh-puhl ub-JEK-tiv]
noun phrasepl: principal objectives
objetivo principal
1. The main goal or primary aim that someone or an organization is trying to achieve
The principal objective of the company is to increase market share by 25% within two years.
O objetivo principal da empresa é aumentar a participação de mercado em 25% dentro de dois anos.
2. The primary target or purpose in a plan, project, or strategy
Our principal objective in this meeting is to resolve the budget allocation issues.
Nosso objetivo principal nesta reunião é resolver os problemas de alocação orçamentária.
Synonyms
main objectiveprimary goalchief aimmain purposeprimary objectivefundamental goal
Antonyms
secondary objectiveminor objectivesubsidiary goal

Regional Variations

General Brazilian
objetivo principal
Most common usage across Brazil
São Paulo
objetivo principal
Standard business terminology
Portugal
objetivo principal
Same as Brazilian Portuguese; also 'meta principal' in some contexts

Related Idioms & Phrases

the bottom line
the name of the game
the whole point
end goal
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