principal advisor

[PRIN-suh-pul ad-VY-zer]
nounpl: principal advisors
conselheiro principal
1. A senior advisor who holds the most important or chief advisory role in an organization, government body, or institution
The principal advisor to the CEO recommended a new marketing strategy.
O conselheiro principal do CEO recomendou uma nova estratégia de marketing.
2. The primary person responsible for providing guidance and counsel on major decisions and policies
She served as principal advisor on foreign policy matters for the government.
Ela serviu como conselheira principal em assuntos de política externa para o governo.
In both Brazilian and American corporate and government contexts, a principal advisor is typically a high-ranking position that requires significant expertise and access to decision-makers. In Brazil, this role is often part of the upper management structure in major corporations and government ministries.
Synonyms / Sinônimos
chief advisorsenior advisorlead consultantprimary advisormain counselor
Antonyms / Antônimos
junior advisorsecondary advisorsubordinate consultant

Regional Variations

General Brazilian Portuguese
conselheiro principal
Most common and formal usage in business and government contexts
São Paulo
assessor principal
Alternative term used in corporate environments
Rio de Janeiro
conselheiro-chefe
Slightly less formal variation
Portugal
conselheiro principal
Same as Brazilian Portuguese, used in official and governmental contexts

Related Words

advisorconsultantcounselstrategistexpertcounselor

Related Idioms & Phrases

trusted advisor
right-hand person
go-to person for advice
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