pricing consistency
[/ˈpraɪsɪŋ kənˈsɪstənsi/]
nounpl: pricing consistencies
consistência de preços
1. The practice of maintaining uniform or stable prices across different channels, locations, customer segments, or time periods
The retailer ensured pricing consistency across all online and physical stores to build customer trust.
O varejista garantiu consistência de preços em todas as lojas online e físicas para construir confiança do cliente.
2. The alignment of prices with established pricing strategies and policies
Pricing consistency is crucial for maintaining brand equity and customer loyalty.
A consistência de preços é crucial para manter o patrimônio da marca e a fidelidade do cliente.
3. Predictability and stability in price points that prevents customer confusion or resentment
Without pricing consistency, customers may feel deceived or seek competitors.
Sem consistência de preços, os clientes podem se sentir enganados ou buscar concorrentes.
In Brazil, pricing consistency is particularly valued as consumers are price-sensitive and expect fair treatment across retail channels. E-commerce growth has made this especially important, as customers compare prices online. In the USA, pricing consistency relates to the concept of 'fair pricing' and is often tied to consumer protection and antitrust concerns. The term is widely used in multinational retail and B2B contexts across both countries.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →