price transparency

[/praɪs trænsˈpærənsi/]
noun
transparência de preços
1. The clear and open disclosure of all prices, costs, and fees associated with a product or service, allowing consumers to make informed purchasing decisions without hidden charges
The new regulations require price transparency in the airline industry to prevent hidden baggage fees.
As novas regulamentações exigem transparência de preços na indústria aérea para prevenir taxas ocultas de bagagem.
2. A business practice where pricing information is easily accessible and understandable to customers before purchase
Price transparency has become a competitive advantage for e-commerce platforms.
A transparência de preços tornou-se uma vantagem competitiva para plataformas de e-commerce.
3. Market condition where all participants have equal access to pricing information, reducing information asymmetry
Price transparency in the stock market is enforced by regulatory bodies.
A transparência de preços no mercado de ações é aplicada por órgãos reguladores.
In Brazil, price transparency has gained importance due to consumer protection laws (Código de Defesa do Consumidor) and increased e-commerce adoption. It's particularly relevant in sectors like telecommunications, banking, and airline industries where hidden fees were historically common. In the USA, price transparency is linked to consumer rights movements and regulatory frameworks like the Fair Credit Reporting Act. The term reflects growing consumer awareness and demand for honest business practices in both markets.
Synonyms / Sinônimos
pricing transparencyprice clarityopen pricingclear pricing
Antonyms / Antônimos
price opacityhidden chargesopaque pricingprice concealment

Regional Variations

General Brazilian
transparência de preços
Standard term used in business, consumer protection, and regulatory contexts
Rio de Janeiro
transparência de preços
Same as general Brazilian; sometimes used colloquially as 'preço limpo' (clean price)
São Paulo
transparência de preços
Commonly used in business and financial sectors; formal usage in corporate contexts
Portugal
transparência de preços
Equivalent term used in Portuguese consumer protection law and European Union regulations

Related Words

hidden feesdisclosurefair pricingconsumer protectionmarket efficiencyinformation asymmetry

Related Idioms & Phrases

no hidden agenda (when referring to pricing)
what you see is what you get
cards on the table
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