price transparency
[/praɪs trænsˈpærənsi/]
noun
transparência de preços
1. The clear and open disclosure of all prices, costs, and fees associated with a product or service, allowing consumers to make informed purchasing decisions without hidden charges
The new regulations require price transparency in the airline industry to prevent hidden baggage fees.
As novas regulamentações exigem transparência de preços na indústria aérea para prevenir taxas ocultas de bagagem.
2. A business practice where pricing information is easily accessible and understandable to customers before purchase
Price transparency has become a competitive advantage for e-commerce platforms.
A transparência de preços tornou-se uma vantagem competitiva para plataformas de e-commerce.
3. Market condition where all participants have equal access to pricing information, reducing information asymmetry
Price transparency in the stock market is enforced by regulatory bodies.
A transparência de preços no mercado de ações é aplicada por órgãos reguladores.
In Brazil, price transparency has gained importance due to consumer protection laws (Código de Defesa do Consumidor) and increased e-commerce adoption. It's particularly relevant in sectors like telecommunications, banking, and airline industries where hidden fees were historically common. In the USA, price transparency is linked to consumer rights movements and regulatory frameworks like the Fair Credit Reporting Act. The term reflects growing consumer awareness and demand for honest business practices in both markets.
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