1. A possible chance or favorable circumstance that may occur in the future; something that has the possibility of becoming a real opportunity
The startup identified a potential opportunity in the emerging market.
A startup identificou uma oportunidade potencial no mercado emergente.
2. A prospect or possibility that has not yet materialized but shows promise
There is a potential opportunity for expansion if we secure additional funding.
Existe uma oportunidade potencial de expansão se conseguirmos financiamento adicional.